Market Sizing

Gain insight on how you are performing - better, worse, or average - compared to your competitors to inform your marketing strategy.

Overall Market Share

  • Transactions

  • Shopping Occasions

  • Dollars

  • Units

Stack of coins and a coin with a dollar sign

Diagnostic Abilities

  • Which competitors are stealing from your customer base?

  • Is your brand winning/losing

    • Customers

    • Transactions

    • Occasions

  • How much have sales been impacted by competitive pressures or changes in the market size

Magnifying glass examining a line graph with data points

Gauge sources of sales growth or decline

Line graph showing data points fluctuating between 770 and 785, with time labels at 09:00, 11:00, 13:00, and 15:00, displayed on a screen.

Why it’s relevant

Clock Tower Insight will help you understand the size of your market to help you drive future success of your business by giving you clarity on the potential audience for your product or service. Measuring the source of sales growth or decline in your market increases your ability to duplicate positive results and anticipate headwinds.

Person using a smartphone with a mobile payment app displayed, holding a card reader device.

The Results

  • Evaluates your position in the market to see how you compare to competitors to pinpoint potential problems if any.

  • Provides you with a number of significant advantages that will help you keep your business growing over time.

  • Helps you evaluate the potential of new product innovations within your market.

  • Understand the potential investment risks of your product or service based on the size of the population that would be interested in your product or service.

Close-up of a hand holding a black and white dry erase marker writing the word 'AUDIOENCE' on a white surface, with the letters arranged creatively.
Illustration of Big Ben with clock hands showing 5:00, alongside the text 'CLOCK TOWER INSIGHT'.

Breathing life into the data

Measuring the source of sales growth or decline increases your ability to duplicate positive results and avoid headwinds.