Moments of Influence

Identify the interactions that are most influential on their relationship with your brand or category

Stages of the journey (need-states)

  • What is the consumer trying to do?

  • What is motivating them to accomplish the task?

  • What process are they going through to accomplish their task?

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Interaction Experience

  • Thinking

  • Feeling

  • Doing

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Tools the customer is leveraging

  • Technology

  • People

  • Places

  • Content and media

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Identify the interactions that are most influential on their relationship with your brand or category

Illustration of a person considering different steps in the process of making a purchase online, including awareness, consideration, choice, reviews, purchase, and ending at a storefront.

Why it’s relevant

Clock Tower Insight helps you identify specific consumer needs and touchpoints that provide the most influence over a purchase decision. This granularity is tremendously powerful in developing a customer experience that does the best job support the behavior you want to see duplicated most frequently in the market.

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The Results

  • Meet your customers where they are in real time to guide them to engage with your product and service at the exact moment they need it.

  • Intercept consumers with the right message, at the important moments, on specific mediums and devices.

  • Get specific on what you can do to help influence consumer purchase decisions.

  • Take the guesswork out of knowing when and how to engage with consumers.

  • Show you the channels you need including emails, SMS, websites, and chat to use to access your target audience.

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Breathing life into the data

These studies allow you to identify the specific consumer behaviors that provide the most influence over a purchase decision. This granularity is tremendously powerful in developing a customer experience that does the best job supporting the behavior you want to see duplicated most frequently in the market.