Message Testing

Ensure that your messaging resonates with your customers and helps them to notice your brand and what you offer

Impact

Does your message inspire the behavior you wanted the message to drive in the market?

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Appeal

While you may not always be saying what people want to hear, we help make sure that your message will not isolate you from your customer.

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Clarity

Does your message say what you meant to communicate? Are consumers confident that they understand what you wanted them to hear?

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Unique

Does the message stand out as different from what consumers expect from your brand? What about other brands in the market?

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Articulate a clear piece of information to a large group of people

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Why it’s relevant

Clock Tower Insight will review your message to help you understand its impact, appear, clarity, and uniqueness to your customers. The point of a consumer facing message is to articulate a clear piece of information to a large group of people. Our message testing is designed to determine how successful your message is likely to be.

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The Results

  • Draw attention to your bran

  • Drive the behavior your customers are hoping for

  • Make your brand stand out to the consumer

  • Ensure your message is being interpreted as you expected

  • Clarify your brand to consumers

  • Safeguard your brand by making sure there are no unintended erroneous interpretations of your message

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Breathing life into the data

The point of a consumer facing message is to articulate a clear piece of information to a large group of people. Our message testing is designed to determine how successful your message is likely to be.